We develop brands that outperform the competition, garner loyalty, drive revenue, and deliver value for shareholders, clients, customers, and employers alike. For us, it is all about identifying and articulating the 'why' of our clients' brands. Once we have pinpointed their reason for being, all else flows.
Design for us exists to reinforce the foundational strategy. We always keep the user's needs and his/her journey front and center. We don't design to design but rather to differentiate our clients' brands in ways that are compelling, smart, and effective.
As brand strategists, we bring a definite bias toward the end user. We work hard to understand their pain points and position our clients as the superior solutions. At the end of the day, we are storytellers. We are known for doing our homework, asking differentiating questions, translating the complex into the user-friendly, and creating content that not only engages but motivates.
brandthis offers a full spectrum of strategic and creative branding services.
It all starts here. Brand positioning is the very foundation. It answers the essential questions of why you exist, who are you, what do you do, and how do you differ from other brands. At brandthis, we specialize in identifying and articulating the answers to these questions in ways that are authentic, powerful and effective.
A well-crafted logo can be a brand's silver bullet. The best are eminently own-able, distinctive, and is the visual representation of your brand. Logos need to start with the all important strategic brand positioning. Otherwise it runs the risk of just being an attractive design.
Color matters. According to research, color can increase brand recognition by up to 80%. A strategic color palette will elicit emotional connections to your brand.
Typefaces and fonts speak volumes about your brand and its personality. brandthis has been known to scour through thousands of fonts to find the exact right one. To serif or not to serif?
As is the case with typefaces and fonts, the imagery and graphic element style you use should reinforce your brand positioning. Black and white vs. color, traditional vs. modern? brandthis partners with our clients to determine what is on brand and what is not. With boundaries comes freedom.
Presumably consumers interact with your brand across multiple touch points. Why then would you be anything other than consistent across all platforms? brandthis produces comprehensive brand guidelines that clearly outline the do's and don't of your brand so that everyone who is tasked with marketing your brand gets it. Again, with boundaries comes freedom.
Branding goes beyond your logo and website. Think letterhead, business cards, flyers, email signatures, etc. We do it all.
From logos to packaging to websites, we create compelling design that works hard to position your brand as best in class.
Your logo says everything about your brand without saying a word – it is the very foundation of your identity. And, in many instances, it carries the weight of making that all important first impression. It exists to create a connection between your brand and your customers. An attractive logo is great but an attractive logo driven by strategy garners the first prize.
Our strategy first design runs the full spectrum of print and digital elements from annual reports, brochures, and promotional material to event signage, email signatures, and web graphics.
Whether we are designing or selecting icons, graphics illustrations, etc., we make sure they are distinct, tasteful and on brand.
As with your logo, packaging reveals everything about your brand. The way it looks, how it feels, it's shape – they all contribute to a consumer's impression of your brand. Remember those shelves are filled with your competitors' offerings.
brandthis always puts the user's needs front and center. Helping them navigate new terrain via strategy-first signage and way-finding goes a long way in shoring up brand loyalty.
Brand consistency translates into ROI. brandthis provides a wide range of art direction services to our clients from running photo shoots to managing print runs. We know your brand is your most precious commodity and we treat it as if it were our own.
Strategic storytelling separates the winners from the runners up.
Who you are, what do you do, and why does it matter? At brandthis, we specialize in discovering the answers to these essential questions through strategic brand positioning and messaging. We identify what makes your business different and how to tell your unique brand story.
As with all of our work ,we put the user experience front and center. We work hard to define and/or determine what role our clients' brands play in the life of the site visitor. The strategy behind our copy is to address the user's needs and position our client's brand as the superior solution. We write in plain English and are firm proponents of the saying, 'less is more.'
brandthis writes blog posts that are designed to capture an audience's attention and maximize their engagement with your brand. Very often brands' strategy shows – their blog posts are written through their lens vs. that of the end user. Think about it.
Your bio is a great opportunity to let your audience get a look under the hood. Sure we talk about your skills and accomplishments but we go farther. We tell the the story about your unique professional brand. Goes a long way in creating interest and engagement.