sample work
MooreBeautyLove is a permanent makeup establishment that specializes in eyebrows. brandthis was hired to conduct a complete overhaul including positioning, logo, brand guidelines and website. The logo incorporates a tattoo font and the color palette reflects the range of skin tones on which MBL performs permanent makeup procedures.
Accountability108 is a woman-owned small business management company. brandthis was hired to do a complete brand overhaul.
Sound Culture is a solo audiology practitioner’s company. brandthis created the brand from scratch – positioning, visual identity, and website.
The VAB, which champions the power of premium video, first partnered with brandthis when it had the opportunity to get in front of 2500+ top CMO's and agency executives at the ANA Masters of Marketing Conference. They were producing a state-of-the-art video player to showcase case studies and turned to brandthis to help optimize its impact. brandthis knew that the messaging had to be disruptive an
The American Cancer Society had recently celebrated its 100th anniversary when brandthis was asked to help evolve the iconic brand. ACS enjoyed very high awareness and brand equity; however, revenue was slipping quite significantly. After an extensive brand audit, brandthis developed a strategy and a creative framework that put people front and center. Marketing focused on telling stories – storie
brandthis rebranded Stott Development Solutions Group, a fundraising company whose original website lacked soul and felt like a pharmaceutical company. In addition to drafting the brand strategy (vision, mission, positioning, tagline), we recommended a name change, redesigned the logo, wrote the web copy, and designed the website.
brandthis was approached by a new entrant in the tea category, Tastings Tea. Their logo had already been designed and they needed packaging created that would help them stand out on the shelf. brandthis developed color-coded canisters to differentiate each of their varieties. The background pattern reinforces their logo.
The Partnership Fund for New York City, which teams business leaders with entrepreneurs to spur job creation and economic growth, brought brandthis in to revamp all of its branding and marketing communications. brandthis recommended that as part of the endeavor they contemporize their logo and communicate their mission. brandthis went back to the fund's original communications and found 'a private
TVOT hosts conferences for leaders in the media industry. brandthis was tasked with creating all materials for the December 2019 Summit. We chose a futuristic image as the consistent thread.